When a hiring manager asks you, “Why should we hire you?” she is really asking, “What makes you the best fit for this position?” Your answer to this question should be a concise “sales pitch” that explains what you have to offer the employer. Remember that employers hire workers to solve a problem, whether it’s boosting sales or streamlining processes or building a brand. Your goal when making your pitch is to show that you’re the best person to solve that problem.
The better you do that, the better your chances of landing the job.
When you’re getting ready for the interview, take a moment to review the job description. Make a list of the requirements for the position, including personality traits, skills, and qualifications. Then, make a list of the qualities you have that fit these requirements.