The article explains what advocacy advertising looks like and one of the examples they used is a familiar one that many of us notice on television during an election year. During elections either on voting for a state governor or president the commercial may report the negative of why not vote for a governor but to rather vote for the other governor that supposedly sets a positive outcome. This type of advocacy advertising is to set awareness to the viewer, persuading certain sections on partaking a precise action. “The most common focal points of advocacy advertisements include issues regarding: Politics, Economics, Society” (Kelly, 2017).
The difference between advocacy advertising from commercial advertising is that in commercial advertising the product is convincing the public to purchase, but in advocacy advertising its more like a source, matter, or attention at the primary of the ad. The advertising on advocacy can be much more persuasive and can controversial to public issues. “This advertising can be led by a variety of organizers, including: Nonprofits, Advocacy groups, Lobbyists, Corporations, Interest groups” (Kelly, 2017).
Advocacy Advertising doesn’t necessary use commercial advertising, it considered to support a certain message or cause. As this form of advertising does not promote a service nor product, advocacy advertising is by a non-profit organization by private support group. Examples of advocacy advertising would be political campaigns, private businesses, non-profit fundraising, public opinion, economic or social issues, cancer research, donations, etc.
A nonprofit advocacy advertising can be examples of cancer research, social organizations, animal welfare, etc. in which are all tax-exempt and doesn’t link with political campaigns. Fundraising events can also fall into non-profit advocacy advertising. These advocacy advertisements come from a human intention on wanting to do right for others.
In my opinion I just learned something new in understanding the differences on advertisement. Advocacy advertising separates itself from a typical commercial or product advertisement, as it defines itself on more of the public opinion or specific actions that one decides to make. I believe Advocacy advertisement can be set for both either positive or negative cause depending on what campaign is regarding upon, but its up to the public choice to decide.


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