Strategic Management – A Career for you?

Understanding Strategy Management

“What new products should we launch? How should we respond to competitor’s strategy? Which functions should we outsource?” – These are the kind of questions a business enterprise is often faced with and Strategy Management provides an answer to all of these. Strategy Management is about crafting a path towards continuous growth and profitability amidst the fiercely competitive marketplace and changing business dynamics. It involves planning, assessing of all the decisions that a firm takes to achieve a sustainable competitive advantage. A Strategy is a plan of action taken to attain organization’s goal. It is crucial for every organization small or big to see the direction in which an organization is heading to ensure long-term success. Organizations are required to make quick decisions, in the face of fast-paced innovation and technologies, and rising customer expectations, to remain successful.

Strategy creation enables quick and logical decision-making, and goal-setting to keep up with the dynamic business environment.The strategic management helps managers assess the organization’s current standing, table effective strategies and roll them out to finally analyze how effective these strategies are. Strategy Manager has a pivotal role to play, as they need to stay updated on latest industry trends, develop models for estimation, check firm’s performance, evaluate opportunities and threats, device feasible solutions and develop creative action plans. Strategy Managers need to lay out the vision and mission of the firm that aligns the related resources of the firm towards the desired result. He has the responsibility of examining and defining the organization culture, the human resource competencies, and the organizational structure, which are some important influencers in attaining the organization’s stated goals.

MBA Major in Strategy Management

Strategy Management is a well-developed discipline taught at a majority of top business schools. Strategic management course is deeply rooted in the fundamentals of competitive edge, analysis of market and of the firm’s position. The course delves into the internal and external influences affecting the firm. It trains students to look at the organization and industry in totality and then analyzing how widespread the effect of a strategic decision would be.

MBA grads develop a mastery on multiple analytical tools and the ability to use these to perform in-depth analysis of industries and competitors, predict competitor behavior, and analyze how firms can achieve and sustain competitive edge over time. One of the important components taught in the course is risk management which is a subset of Strategy Management. Emphasis is laid on maintaining an equilibrium between opportunities and risks arising in the industry. Students master the art of creating greater value for customers by learning to design an ideal level of the product mix and services.

Some important concepts in strategic management include SWOT analysis, Environmental Scanning, BCG Matrix, Competitor Analysis, Porter’s Five Forces Model, Strategic Leadership, Corporate Governance, Business ethics etc. Some of the topics generally found in this Major’s Curriculum are –

Corporate Strategy
Game Theory
Mastering Strategy Execution
Strategy and Technology
Good Strategies in Flawed Markets
Reimagining Capitalism

Top B-Schools in Strategy Management

Harvard Business School
The Wharton School,
Stanford University’s Graduate School of Business
The Kellogg School of Management
University of Michigan–Ann Arbor (Ross)
Dartmouth College (Tuck)
University of Virginia (Darden)

Job titles you can expect after Majoring in Strategic Management –

Strategic Project Manager
Strategic Planning Manager
Strategic Outsourcing Consultant
Management Consultant
Strategic Cost Analyst
Competitive Intelligence Analyst

Some of the hiring employers are –

Honeywell
Nike
PWC
Rogers Communication
Accenture
Bain and Company
KPMG

The average median pay of a Strategic Planning Manager was $135, 994 as of July 2018. Thriving in today’s fast-paced business environment is impossible without strategic management, as it helps organizations to identify and cash-in on their core competencies. Strategic management is an important tool as it facilitates a larger market share by understanding its marketplace strength and identifying areas for improvement. As per the Bureau of Labor Statistics, top executives, those working in strategic business management roles should experience job growth of 6% throughout the 2016-2026 periods. The industry needs MBA professionals with a strong grounding in strategy to drive the businesses forward in new directions and compete in the global environment.

Resources –

Association for Strategic Planning – https://www.strategyassociation.org/
Strategic Management Society – https://strategicmanagement.net/
Association of Internal Management Consultants – https://aimc.org/
Academy of Management – aom.org/