Strategic competitiveness is described as the long term plan of a firm to obtain competitive advantage compared to its competitors in the industry. It is implemented in order to create fortified position in a business and creating a superior return on investment. These types of strategies play a very significant role when industry is very competitive and consumers are offered with almost similar products.
Business owners want to make a wise decision while implementing the long-term direction of their company, but they are sometimes confused and don’t know where to begin. This is where strategic management comes in action. The use of strategic management tools and techniques is becoming essential in order for a company to determine its vision, mission and objectives.

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