Information systems help a lot of marketing managers to collect and analyze the relevant information. It is a very useful tool for planning, implementing and controlling different marketing strategies. This system of Marketing relies heavily on four parts that are:
1. ‘Internal records’ that provides reliable information related to the business,
2. ‘Marketing Intelligence’ that is used to gather information from external sources,
3. ‘Marketing Research’ that collects data from the market regarding a particular issue, and
4. ‘Marketing Decision Support System’ that is used to analyze data and come up with a better solution/decision.
Now-a-days, businesses come up with unique and innovative marketing strategies. Some of the latest trends in the marketing industry are explained below:


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