For this research, data collection has been divided into two parts. The first part was for the quantitative research where the data collection was carried out by the means of an online survey. Respondents were given access to the online survey through google docs. After the online survey was completed and submitted, statistical analysis software was used to handle the responses. The online survey questionnaire itself will comprise of 16 close-ended questions. This survey will review responder’s awareness, behavior, opinions and perceptions towards the digital advertising over printing advertising. In Second part, the data collection was carried out by the organized interview conducted with the experts. In the field of digital media and print media, the experts were targeted and interviewed for this research so that it helps to understand the extend of user-created news and social changes due to the new media and traditional media.


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