Do you watch YouTube in your spare time? Have you imagined how much time you spend on YouTube every day? According to YouTube’s own statistics, the number of people who use YouTube had risen to 1,300,000,000 as of 2017. As the one of the most popular social platform in the world, YouTube offers an avenue for people from all walks of lives to share their experiences and heritage with the world. A user in a different setting and time zone can effortlessly interact with varied cultures, life stories, and perspectives. Therefore, globalization expands our range of thinking and makes us appreciate diversity, beauty, and imperfections that exist in our world (Hastings, Thiel ; Thomas, 2003). Although globalization has banished people’s fear and made people accept other cultures, it has also produced three different outcomes for consumer choice, homogenization of culture, and McDonaldization.
Globalization affects the difference in people’s consumption, although globalization has eliminated our concerns and made us recognize other cultures. International trade is a sign of globalization. It is characterized by a strengthened supply chains that enable traders to move commodities into markets far away from places of production. As a result, consumers have enjoyed a range of competing commodities and fair pricing. The article “Globalization and Local Culture” (2018)
illustrate that foreign foods are usually cheaper on the market than local farmers rely on their own land to sell goods to make a living. In other words, globalization can help consumers choose foods that are more affordable and of better quality, but this will make many farmers with small land unemployed in the future. Consequently, Globalization has influenced consumer choices and produced unexpected results.
Cultural homogenization is one of the consequences of globalization, although people begin to eliminate fear and gradually accept other cultures. Globalization breeds cultural blending when people immigrate to different places of the world, they carry with them their heritage which includes literary, artistic, and musically traditions. According to Ma (2008), in “Paths of Globalization: From the Berbers to Bath,” when Sarabande dance gets adopted by various cultures, its ownership gets shared. In view of the North African Berbers, Sarabande dance was a revered art. However, when the dance appeared in Spain, it faced a ban because it was considered lewd. A North African Berber in the heart of Spain may content with a certain degree of backlash if he expressed his love for the Sarabande dance because he would come off as perverted. Globalization brought the same dance to different countries but received completely different effects. Culture is such a music as well. Therefore, the homogenization of culture does not all have a good influence in the evolution of globalization.
People are used to eating McDonald’s in daily life, which is the result of globalization although people began to adapt and accept other cultures. McDonald’s was introduced to almost every country in the world. The article “Globalization and Local Culture” (2018) state that according to the data, McDonald’s has more than 31,000 in the world for the past fifty years. This is a very amazing number, because this huge McDonald’s empire has made many Asian children develop the habit of eating McDonald’s from an early age. This is a very amazing number, because this huge McDonald’s empire has made many Asian children develop the habit of eating McDonald’s from an early age. This has forced people to start paying attention to health problems. People will become obese from childhood, which is a series of obesity complications such as high blood pressure and diabetes. Consequently, the McDonald’s caused by globalization is increasingly affecting people’s health.
In conclusion, globalization is a phenomenon that reflects on contemporary artwork, music, immigration trends, and linguistic changes. The world continually experiences widespread economic interdependence which has been made possible by the ease of travel and shipping. Favorable regulations on international trade have also aided the flow of commodities from one part of the world to another. At the same time, consumer choice, cultural homogenization and McDonald’s are the inevitable influences of globalization. The outcome of globalization has both been good and bad.
Globalization vs. Local Cultures | Globalization101. (2018). Retrieved from http://www.globalization101.org/globalization-vs-local-cultures
Hastings, M., Thiel, S., ; Thomas, D. (2003). The Deadly Noodle. Newsweek (Atlantic Edition), 141(3), 40.
Ma, Y.-Y. (2008). Paths of Globalization: From the Berbers to Bach. NPQ: New Perspectives Quarterly, 25(2), 19–21.