Direct Mail Marketing
Direct mail is posted mail that advertises your business and its products and services. There are several different types of direct mail (e.g. catalogues, postcards, envelope mailers). Direct one to one Communication takes place in direct mail marketing. There are several advantages of using direct mail marketing which are as follows
• It is personalized.
• Selection of target market is high.
The cost of direct mail marketing is relatively higher than other forms of direct marketing, but in this case the prospects are quickly converted into the potential customers
Telemarketing involves contacting potential customers over the phone to sell products or services. It is capable of generating new customer prospects in large volumes and is also a useful tool for following up on direct marketing campaigns.


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