BusinessTplanTdescriptionSectionToneTisTaTwrittenTsectionTdescribingTManagementTandTMarketingTaspectsTofTtheTbusiness.TSectionTTwoTincludesTfinancialTprojections.TSectionTThreeTisTsupplementalTinformation.TATshortT(3-5Tpages)TExecutiveTSummaryTisToftenTaddedTatTtheTbeginningTofTmoreTcomplexTbusinessTplans.TWhyTdoesToneTneedTaTbusinessTplanTbeforeTengagingTontoTanyTbusiness?
ATBusinessTPlanThelpsTyouTevaluateTtheTfeasibilityTofTaTnewbusinessTideaTinTanTobjective,Tcritical,TandTunemotionalTway.TOneThasTtoTevaluateTifTthereTisTaTmarketTandThowTcanTyouTsellTyourTproductTtoTtheTcustomers?TEvaluatingTtheTmanagementTandTprovingTifTtheyThaveTtheTskills,TandTlastlyTfinanciallyTsoTthatTtheTinvestorsTknowTbeforeTinvestingTtheirTmoneyTtheTbusinessTcanTmakeTaTprofit.

ATbusinessTplanTprovidesTaTbasisTonTwhichTtheTbusinessToperatesTtoTassistTyouTinTrunningTtheTbusinessTandTimprovesTtheTsuccess.TThisTisTdoneTthroughTtheTprojectionsTofTtheTfinancialToutcomes,ThelpsToneTtoTidentifyTtheTbestTalternativesTsoTasTtoTavoidTmistakesTandTfocusTonTtheTgoodTopportunities.

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ItTcommunicatesTyourTbusinessTideaTtoTothersTandTprovidesTtheTbasisTforTyourTfinancingTproposal.TThisTmakesTitTclearTforTanyoneTtoTunderstandTtheTbusinessTplan.TThroughTthisToneTcanTknowTtheTamountTofTfinancingTneeded,TtheTreturnsTonTtheTinvestmentTandTalsoTtheTcashTflowTofTtheTbusiness.

WhoTwillTuseTtheTbusinessTplan?
TOne’sTplanTwillTbeTinternalTincaseToneTdoesn’tTwantTtoTuseTitTtoTmakeTmoneyTandTmayTbeTlessTformal.TIfTyouTareTpresentingTitTtoToutsidersTasTaTfinancingTproposal,TpresentationTqualityTandTthoroughTfinancialTanalysisTareTveryTimportantTtoTgiveTtheTaudienceTaTbetterTpictureTandTdefenseTtowardsTyourTbusinessTventure.

ToTwhomTisTtheTplan?
ThoseTcapableTofTreadingTaTbusinessTplanTareTassortedTgroupTofTpeople,TrangingTfromTbankersTandTventureTcapitalistsTtoTemployees.TAndTeachTtypeTofTreaderTdoesThaveTtheirTownTspecificTinterestsTinTtheTplan.TIfTyouTknowTtheseTinterests,TthenTyouTcanTbeTsureTtoTtakeTthemTintoTaccountTwhenTpreparingTaTplanTforTthatTspecificTaudience.

AtTwhatTstageTandThowToften?
ATbusinessTplanTisTdoneTatTtheTstageTwhereTtheTfollowingTpointTsThaveTbeenTputTintoTconsideration,
OneTmustTdetermineTtheirTpurposeTinTtheTwholeTventureBuildingTupTyourTvision,TthisTgivesTyouTaTgoodTandTclearTinsightTofThowTyouTcanTaccomplishTyourTbusiness.

ClarifyTyourTbusinessTmodelTandTidentifyTyourTmarketTaudience.

ContentTofTtheTbusinessTplan?
ATtypicalTplanTwillThaveTthreeTsections.TTheTfirstTsectionTisTaTwrittenTsection
describingTManagementTandTMarketingTaspectsTofTtheTbusiness.TTheTsecondTsectionTwillTincludeTfinancialTprojectionsTandTtheTthirdTSectionTwillTbeTtheTsupplementalTinformation.

ATshortTExecutiveTSummaryTisToftenTaddedTatTtheTbeginningTofTmoreTcomplexTbusinessTplans,TthisTisTalwaysTaTboutT3-5TpagesTofTdata.

SectionTOneTshouldTbeTthorough,TbutTdirectTandTonTpoint.TUseheadlines,TgraphsTtoTimproveTreadability.TLengthTofTthissectionTisTusuallyT15Tpages.

SectionTTwoTdescribesTinTnumbersTtheToutcomeTofTyourTbusinessstrategiesTandTplans.TYourTfinancialTprojectionsTshouldTbeTbasedTonTfacts
andTresearch,TnotTwildTguesses.TBeTpreparedTtoTjustifyTyourTnumbers.

SectionTThreeTcontainsTsupportingTinformationTtoTreinforceTtheTfirstTtwo
sections.TThisTsection’sTcontentsTwillTvaryTwithTyourTtypeTofTbusiness.

TheTbodyTofTtheTbusinessTplanTshouldThaveTtheTfollowingTattributesTdiscussedTinTdetail;
BackgroundTandTpurpose,TmarketTanalysis,TProductTorTserviceTdevelopment,TMarketing,TFinancialTdata,TOrganizationTstructureTandTmanagementT,OwnershipT,RiskTfactorsT,conclusionT,Appendices.

VariationsTofTtheTbusinessTplan?
VariationsTofTtheTplanTmustTapproveTbyTtheTseniorTbossesTandTtheTboardTatTlarge;TcertainTdecisionsTmustTbeTputTintoTaccountTforTtheTplanTtoTworkTasTplanned.

ResultsTofTtheTbusinessThaveTtoTbeTanalyzedTtoTdetermineTtheTprofitTlevels,TandTcashTflowTpreparedTafterTtheTprofitTbudgetTisTdone.

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