AN INTRODUCTION TO MOTORCYCLES
A bike is otherwise called motorbike. It is two-wheeled engine vehicle. The engine vehicle has been intended to travel long separations, for energetic reason including hustling and go romping rides, cruising, and so on. The primary bike creation was on 1894. On the off chance that we take the bikes on the planet, 58 rates are in northern and eastern Asia, Asia pacific. A bike is characterized as a vehicle with two wheels that is controlled by an engine and that can convey maybe a couple people.
There are rough terrain, road and double reason cruisers. The road bicycles incorporates mopeds, cruisers, brandish bicycles and bikes. Each of them have diverse outlines, stances, style, execution and so forth. The main cruiser was worked in 1885 by Gottilieb Daimler and Wilhelm Maybach in Germany. This did not utilize the standards of bike elements. In the event that a cruiser with steam motor is acknowledged as a bike then it is the first inherent 1868. The principal acknowledged bike is the Motored by Hildebrand and Wolf Müller.
India started the creation of cruiser in 1901 and by the upheaval of First World War, the biggest producer of bikes on the planet was by Indians.in which we were delivering twenty thousand bikes for each year. In the time of 21st, the industry of cruisers is fundamentally by Chinese bike industry and japan bikes industry in the offering of bikes. Be that as it may, today the dominators are Indian cruisers industry. Bikes are the most advantageous method for transportation. The three principle purposes for the buy of bikes is the minimal effort support, minimized size and simplicity of learning and utilize.
The bikes assumes an essential part in making comfort to individuals in urban zones having activity issue. The transportation of products and enterprises to one place to another, for a concise excursion and so forth it can be utilized as speedy transport. In the Indian worldwide situation, the present market of bike section have a high development. China is the biggest national market of bike industry and remains the best and is trailed by India and Indonesia n future. The cruiser request relies on the salary level and the monetary steadiness of individuals in a country.at introduce the fuel costs are expanding so the interest for bikes will increment because of their proficiency of fuel.
Bikes used to command Indian streets a couple of decades back. In 1996, their market share fell yet at the same time they had half of bike deals while of cruisers, it remained at around 30 for each penny. By 2006, the inversion was sensational. The business expects a rise in bikes to around 30 for every penny in four or five years which could additionally scale up to 35 to 40 for each penny. Bikes piece of the overall industry is as of now at 35 for each penny in the “urbanized” states – Karnataka, Maharashtra and Gujarat. Urbanized suggests great urban street framework, countless ladies and so forth.
Bikes are well known for individual transport, halfway due to being shabby to purchase, simple to work and helpful to stop and store. Bike like attributes started to create in cruiser plans around the 1900s.In India, Bajaj Auto fabricated its line of bikes from 1972 to 2009, which incorporated the Chetek, Legend, Super and Riya. The Bajaj Chetek and Legend depended on the Italian organization. Later it was stopped in the year 2009.
Meaning of marketing
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of goods, services and ideas to create exchanges with target groups that satisfy customer and organizational objectives.
Definition of marketing
According to the Kotler “Marketing is a social and managerial process by which individuals, groups obtain what they need and want through creating, offering and exchanging products of value with others”
The product may be a good, services, a good plus services or just an idea .A product is all Things offered a market. The things which are including is brand, package, design, price, label, services etc. In short a product is a sum total of physical, economics, social, psychological benefits.
Who is Customer
A client is the individual who gets merchandise and ventures, item, process or thought, acquired from a vender or provider for the fiscal or other thought. A client might be a buyer, yet they are unmistakable, despite the fact that the terms are confounded. A client buys products and utilizations them. An extreme client might be a customer. The examination inclinations is to see the interest for every product, the future ramifications it might cause.
Client inclination is essentially utilized as to imply that to choose a choice that have a biggest expected an incentive among choices by the buyer keeping in mind the end goal to fulfil the client’s needs. Inclinations show decisions among unbiased or more esteemed choices accessible. The inclination of the customer is the consequence of their conduct they appear amid seeking, obtaining and discarding the items. One can have an inclination for Benz over Bmw yet just have the budgetary intends to drive a Bmw.
Meaning of showcasing
As indicated by the Kotler “Showcasing is a social and administrative process by which people, bunches acquire what they need and need through making, offering and trading results of significant worth with others”
The item might be a decent, administrations, a great in addition to administrations or only a thought .An item is all Things offered a market. The things incorporates physical protest, plan, mark, bundle, name, costs, administrations courtesies and fulfilment as well as from physical items and administrations offered .In short an item is an entirety of physical ,financial aspects ,social, mental advantages.
Development of promoting ideas
The item idea
The offering idea
The advertising idea
The advertising idea hold the way to accomplish the authoritative objectives that decides the necessities and key for the accomplishing hierarchical objectives incorporates the deciding needs and needs that objective markets and after that conveying the coveted great and administrations more adequately and effectively than contenders.
The way that individuals have needs and needs and can put value on items does not characterize showcasing. Advertising rises when people decide to fulfil needs and needs through trade. Trade is the demonstration that acquires a coveted item from the others offering something consequently. Trade ought to be occurred in condition must be fulfilled…
Each gathering trusts, it is suitable or attractive to manage other gathering. The idea of trade prompts the idea of a .Market comprise of every single potential client sharing a specific need as need who may be eager and ready to take part in return to fulfil that need or need.
Requirements need and requests
A human need is a condition of believed of some I fulfilment, individuals require nourishment attire, shield, wellbeing couple of other for survival .These are not createdbytheirsocietyorbymarketersTheyexistsintheveryTextureofhumanbiologyandthehumancondition.Wants progressed toward becoming requests when bolsters by buying influence .Market are then made out of individuals with cash needing products and ventures. The requests and needs for the items that are supported by the capacity and readiness to purchase items.
Customer perception plays a vital role in a company’s ability to attract new customers and to retain existing customers. The good news is that companies have the ability to control many of the factors that build an individual’s perception of the company/brand.
The formal definition of customer perception is, “A marketing concept that encompasses a customer’s impression, awareness and/or consciousness about a company or its offerings.”To put it simply, customer perception is what your customers and potential customers think of your organization. This perception directly impacts the attraction of new customers and the capacity to maintain good relationships with current customers.
customer perception – importance
In today’s digital age, virtually everything is a Google search away. This makes your goods and services easier to find, but the tradeoff is that your competition is easier to find as well. That means it’s easier for unhappy or unsatisfied customers to leave.
Consumers want good quality, but they also want to know they are getting good value. That value isn’t just judged by the product or service they are purchasing, but by the availability and usability of the customer service that supports it.
It’s just not enough anymore to have brand recognition, consumers want to feel good about a brand and company. They want to do business with civic-minded corporations with positive world views.
factors that influence customer perception
Knowing first what influences customer perception allows you to secure your organization’s perceived identity.
Some factors that influence individual’s perceptions include:
Advertising – The campaigns your company runs offer implied perceptions about your products. What you say about your brand/company and the messages you deliver help others form opinions.
Influencers – The people that surround an individual have a massive impact on their decisions. Whether they be in person or via social media, human nature is such that individuals listen to the opinions and thoughts of those around them.
Personal experience – This is the biggest of all factors that weigh in to customer perception. If someone has experienced firsthand the quality of a product or service or the responsiveness and usefulness of a customer service channel, it will positively or negatively impact their perception.
to create/maintain a positive customer perception:-
Companies have the tools to create a positive experience for their customers and even when unforeseen events create negative impressions, the best organizations rise to the challenge and can often win back an unhappy customer.
It all begins by managing some foundational factors within the company’s control.
Don’t make false promises – Companies should strive for truth in advertising and truth in general communication. If you say a product does something, make sure it ACTUALLY does it and when someone calls your customer service department and you tell them you can help, make sure they do just that.
Listen – Sounds easy enough but this can be a challenge for some organizations. When customers talk (online, in person, on the phone), listen. When what a client is saying is complaint related, it’s easy to stop listening when you think you know the answer but it’s important to listen to what customer’s expressed need is and then make sure your solution fits the problem.
Communicate – Quickly, clearly and often. Train your agents and representatives to be knowledgeable, compassionate and responsive when communicating with your customers. Ensure they are providing facts not excuses.
Customer perception is about feeling and fact. From the first touchpoint to last, the entire company is involved in this perception and can contribute to it in a positive way.Customers not only need to feel good about your brand/company and its service, they need to be treated well and the products and services need to perform as advertised.Use your social channels effectively – Social media presents unique opportunities and challenges for communication. Many social channels actually track a company’s responsiveness to customers and rate them. In addition social media creates an open forum for customer complain. The vocal minority can seemingly hijack your good name, but it is possible to take negative comments and demonstrate positive outcomes. Responding quickly and with knowledge and compassion can not only result in a favorable outcome with the situation at hand but increase positive feelings about your company with the casual observers on the channel. Be proactive when a negative review posts and work to rectify the issue openly when possible.
Streamline – Wherever possible, make the decision making process easier. Are your product/service benefit statements clear? Can existing and potential customers easily see how you stack up against the competition? Make purchasing and customer service easy and don’t make customers jump through hoops to get resolution. This just exacerbates the problem. If you can offer solutions that demonstrate you know your customer’s time is valuable you make it easy to keep doing business with your company. Offering quick response, centralizing information to prevent the need for re-explaining issues and utilizing call back technology are just some of the ways you can improve the perception of your company.
Never get complacent – It’s easy to get comfortable when everything appears to be going well, but push your company to keep measuring your customer’s satisfaction and keep training your teams. Both internally and externally, ask questions and learn from situations that have occurred.
When problems occur, manage expectations, communicate effectively and work to resolve the issue while ensuring you make the customer feel valued and respected. It will always be easier and more cost effective to create an environment for positive customer perception from the beginning of the customer journey than it is to fix a negative perception.
Indian automobile industry
The Indian automobile industry is witnessing changes like never before. The Indian consumer is changing with new players entering the market and increasing availability of service, the consumer is demanding more the two wheeler segment has undergone tremendous change from the earlier times, when two wheelers were more or less about the scooters and bikes were the odd one out. Over the years, consumer behaviour has changed drastically and it has become all the more dynamic, changing on a regular basis. This makes it necessary for the organizations to understand the impact that consumer behaviour has on the marketing plans and strategies. If the same is left out then it can lead to a dangerous situation. Research work analysing the impact of consumer behaviour on marketing strategy among different manufacturer within a city have been quite limited. India is the biggest two-wheeler market in the country. The ‘Make in India’ campaign of the Indian Government will also attract more foreign investment into Indian Two-Wheeler Industry creating further growth opportunities in future.
Two-Wheeler Manufacturers: Growth Factors
• Low Cost of Two-Wheelers in India.
• High petrol prices.
• Low Excise Duty.
• High Interest Rates on Passenger Cars.
Two-Wheeler Market in India-
Indian Two-Wheeler Market is showing a continuous steady demand and thus resulting in growing production and sales volume. It’s due to the launching of new models at affordable prices, latest design innovations, easy and immediate finance and modern technology utilized in manufacturing of vehicles. The sale of two-wheeler products has increased tremendously. The sales volumes in the two-wheeler sector has increased.