A business like Ogle Models were one of the first UK firms to install vacuum casting and invest in SLA machines who also have an array of tools and machines, including: Industrial 3D printing, CNC machining and manual bench tools. Annually, the firm make both personnel and technology advancements to ensure the needs of each client. Ogle Models aim is having the in-house capabilities to draw on the advancements of tomorrow’s technology for today’s global competitive marketplaces. Ogle’s goals are to also run a profitable operation by increasing revenue while limiting expenses. To reach this goal, there are objectives set in place. These objectives consist of increasing annual sales by 10 percent or landing three new accounts each month which would help reach the business goals. Expense objectives involve finding a new operating facility that decreases the rent. So that the business can identify the strengths and weaknesses of the business a SWOT analysis is used to. It helps them determine what makes their business unique, identify potential new areas of the market that are untapped, and explore what the competition is doing better than them. Overall this all helps visualise the company in the future so that realistic aims, goals and objectives can be set.