3.1 INTRODUCTION TO MIGHTY MASTERS
3.1.1 ORIGIN OF MIGHTY MASTERS
Peach House Production came up with an idea of Mighty Masters with a sole purpose of providing a platform to youngsters of North India who possess inherent talent in music and dance.
Mighty Masters is an inter-school/college music and dance competition which gives the opportunity to dance and music aspirants to showcase their talent to the worldwide audience. It is the most unique platform to encourage creativity among youngsters of North India.
3.1.2 CONCEPT OF MIGHTY MASTERS
The vision of Mighty Master is to give a platform to school and college students at an early age which they usually get in their early working days. With the platform of Mighty Masters, the true aspirants of music and dance will identify their capabilities and this will help them improve their skills to become a true star in music and dance industry.
The whole event is tailored in the form of an online competition which aims to motivate the young generation of India by showcasing their performances to the world audience through social media platforms across the internet.
Peach House’s production team will capture the talent of the participants in an artistic manner using the latest equipment’s and techniques. After recording the talent i.e. making the video, it will be made available across the internet; on various social media platforms for the worldwide audience to appreciate it.
Presence of no judges is a catch in the competition, the supporters of participants, (families, friends, and faculty at school) and all the people across the globe will be the judge of the competition.
The performance which will get the maximum appreciation on the internet in form of online voting/views will be declared a winner. A winner and two runners-up will be declared from each category and group of the competition.
3.1.3 EVENT INSIGHT

3.2 FACTS, FIGURES AND THE ESTIMATIONS

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3.3 SPONSORSHIP

CHAPTER 4: RESEARCH METHODOLOGY

4.1 RESEARCH METHODOLOGY
Research is a systematic method of findings a solution to problem. It is essential investigation, a recording and an analysis of evidence for the purpose of gaining knowledge.
Methodology refers to the method adopted for collection of information, which forms the basis of written report. Methodology is the specification of the method for acquiring the information needed to structure the study
4.2 OBJECTIVES OF THE STUDY
• Understanding the planning of the whole event from start to finish
Study the marketing materials of promotion of the event
• To study approach education and music/dance institutes to invite their students to participate in the competition
• Understanding to talk over the phone on the inbound calls and outbound calls with eligible participants to brief them about Mighty Masters.
• Understand the social media campaign of promoting Mighty Masters on social media platforms.
• Understand what data needs to be maintained to set the weekly goals for the progress of the event.
• Understand the importance of the event and how it can change the lives of the young generation of North India.

4.3 SAMPLE DESIGN
Sample design is a finite plan for obtaining a sample form a given population, simple random sampling is used for this study, it refers to the technique or the procedure the researcher adopts in selecting items for samples.
4.3.1 SAMPLE SIZE
The total sample size is 150.
4.4 METHOD OF DATA COLLECTION
The data is collected through primary and secondary method.
4.4.1 PRIMARY DATA
Primary data is information that you collect specifically for the purpose of your research project. An advantage of primary data is that it is specifically tailored to your research needs. A disadvantage is that it is expensive to obtain. This data is original data and has not been used prior in any of the research works done. This type of data sets require more time and attention to frame because you need to think a lot and then design a appropriate data which can be used to get further information about the research. For my primary data I’ve designed a questionnaire which is attached below: I have taken 150 samples for this research.
I HAVE USED QUESTIONNAIRE METHOD.
4.5.2 SECONDARY DATA
Secondary data is the form of “finished product” as they have already been treated statistical in the same form or other. The secondary data is mainly collected from company record, company website.
4.6 COLLECTION OF SECONDARY DATA
4.6.1 INTERNAL DATA
• Went through some previous market studies provided by the guide.
• Previous summer training reports to grasp knowledge.
4.6.2 EXTERNAL DATA
• Scanning of various business magazines and Collected relevant information from the newspaper.

Types of research
• Exploratory research
• Descriptive research
• Casual research
Exploratory research
Exploratory studies are conducted to clarify the ambiguous problems.Ambiguity means that the nature of problem to be solved is unclear.
Descriptive research
The research design in my study is descriptive. Its studies are concern with describing the characteristics of a particular group or individual. Studies concerned with specific prediction with narration of facts and characteristics concerning individual, group or situations are examples of descriptive research. It is also known as social research
Casual research
The mean purpose of casual research is to identify the effect relationship between variables.

4.7 LIMITATIONS IN RESEARCH
Every study has its own limitations in terms of methodology and the resources available for its conduct. This study has no expectation to it and has been carried under following limitation:
• Some of the competition as well as the students were not forthcoming with information as they thought it to be a waste of time. Some students were not able to respond due to lack of awareness.
• A number of competition were not allowed to give internal information.
• Some of the company managers were not available so, contacted person was not able to present a fair view.
• Respondent’s lack of time to give information and their casual attitude was a big hindrance in the study.
• The managers were biased by some recent experiences, which they had with a particular distributor regarding the service or distribution.

CHAPTER 5: DATA ANALYSIS

5.1 WHAT IS A SURVEY?
Fundamentally, a survey is a method of gathering information from a sample of people, traditionally with the intention of generalizing the results to a larger population. Surveys provide a critical source of data and insights for nearly everyone engaged in the information economy, from businesses and the media to government and academics.

?
5.1.1 THERE ARE FOUR MODES OF SURVEY DATA COLLECTION THAT ARE COMMONLY USED.
• Face-to-face surveys
• Telephone surveys
• Self-administered paper and pencil surveys
• Self-administered computer surveys (typically online)
5.1.2 WHY ARE SURVEYS IMPORTANT?
They are important because they’re the most reliable method to get real feedback from our subscribers—no matter what platform they use to engage with our brands (print, digital, apps, newsletter, and website).
5.1.3 HOW OFTEN SHOULD WE DO SURVEYS?
It depends on the type of survey. If someone expired with the March issue and you have a last effort renewal going out in April, you should wait 4-6 weeks to get responses and then send the survey (around last week of May) to those that didn’t renew. By doing this you are adding an extra effort into your renewal (or equal schedule) but it’s also the best time to get input.
5.1.4 WHAT SHOULD WE LOOK FOR?
It’s important to establish this when you are creating the survey questions. What do you want to know? For example, are you interested to know if your subscribers want an app version of the brand? (If so, don’t forget to ask for their email address so you can alert them when the app is available). Or do you want to know whether there’s price sensitivity? There are many things you can learn by establishing these survey efforts with the right timing.

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Q 1 Have you ever participate in any of the event before?

Options % of respondents
Dance india dance 31.4%
Dance diwane 43.6%
Voice of india 20.7%
Indian idol 4.3%

PURPOSE
Through this question they wanted to understand the background of their targeted audience, so that they can further strategies the things with more accuracy.
INTERPRETATION
The majority of audience is new to the platform and we have a huge demand of such innovative competition in the market.
Q2. Which activity excites you the most?
Options % of respondents
Dance 59
singing 37
Live bands 3
none 1

PURPOSE
For getting a tentative idea of the participants interested according to the different activities we are offering them on our platform.
INTERPRETATION
We need to invest our maximum man power for dancing platform and then to singing and a little to live bands.

Q 3 Do you know about our upcoming event “Mighty Masters”?
Options % of respondents
Yes 78.6%
No 21.4%
Maybe 0%

PURPOSE
To know if our publicity and marketing are walking hand in hand or do we need to improvise on our front image of the event.
INTERPRETATION
79% of people appreciating our work, and that is a good amount of audience connecting with our innovative platform.

Q4 From where you get to know about it?
Option % of respondents
Facebook 10.7%
Instagram 27.1%
School/college/academy 62.1%

PURPOSE
To know which of the platform is working the favor of the event and which one is just adding to the cost.
INTERPRETATION
The face to face interactions by our inters on different platforms are making the major

Q5. Have you come across such social media based competition ahead?
Option % of respondents
Yes 23.7%
no 49.6%
May be 26.6%

PURPOSE
To know whether people find our event a new concept, or they find it to be similar to the completions holding on different platforms with different perspective.
INTERPRETATION
They find it to be a new concept, an innovation where we are trying our level best to pull up the maximum level of talent

Q6 Do you like our concept?
Option % of respondents
Yes 53.2%
No 19.4%
Maybe 27.3%

PURPOSE
To know whether people are influenced with our idea or yet we need to work over the positioning of the event.
INTERPRETATION
It is promoted well but we have a way to go as people are yet not convinced with the positioning.

Q7 Which feature of the event is your favourite?
Option % of respondents
Hastel free event 7.9%
Free registration 53.2%
Social platform .1%
Equal opportunity to all 38.8%

PERCENTAGE OF RESPONDANTS

PURPOSE
To know which of our feature is attracting the most of our audience, and what makes this event most exciting and productive.
INTERPRETATION
The free platform for all at all the justified level is the key points of the event, and if this point is highlighted in the right prospect we can achieve good amount of talent.

Q8. Which type of service needs to be improved by our compamy?
Option % of respondents
Communication to its customers 25%
Solve online registrations queries 35%
More clear and transparent working 40%

Percentage of respondents

INTERPRETATION
Work should be clear.

Q9.If registered,Have you got a mail regarding the registration done.
Option % of respondents
Yes 58.3%
No 41%
Maybe 09%

PURPOSE
To know if our back-hand team in successful in keeping a track on registrations and providing them the required information on time.
INTERPRETATION
There were a couple of changes in the strategy for the back-hand team and also different calling and messaging teachings were added.

Q10.Are you getting follow up calls for the event by our interns.
Option % of respondents
Yes 58.3%
No 41%
Maybe 09%

PURPOSE
To know if our back-hand team in successful in keeping a track on registrations and providing them the required information on time.
INTERPRETATION
There were a couple of changes in the strategy for the back-hand team and also different mailing and messaging teachings were added.

CHAPTER 6: FINDINGS

FINDINGS
• It was found that the people actively participate in singing, dancing events. As per the study the ratio of dance activity is highest.
• It was found that people came to know about the company’s event Mighty masters mainly through the school/colleges or academy where the event had been promoted.
• It was found that the people like the concept of mighty masters. They found the free registration to be the most interesting part of the event.
• Digital marketing plays an important role in communicating with the masses. It not only grabs the attention but it also helps get instant feedback of the people.
• It was found that people led more emphasis on clear and transparent working of the organization so that they get to know more better about the event.
• It was found that most of the queries of the people were timely answered by the employees of the organization, hence it leads to better customer satisfaction.
• It was found that people are active on mail because everything is on mail
• It was found that people wants more found on transparency of work.
• It was found that good amount of audience connecting with our innovative platform.

CHAPTER 7: RECOMMENDATIONS

RECOMMENDATIONS
• More promotional tools should be followed so that it can reach to more and more audience.
• The company should focus more on digital marketing for its promotion purpose.
• The knowledge of concept should be made clear by more number of representatives.
• The company should select a perfect platform within the reach of both urban and rural population
• The communication to its customers service should be improved by the company
• The company should organize these events on regular basis so that the public can understand the concept clearly.
• The company should make effort to achieve 100% customer satisfaction for its queries.
• More focus on relationship building.
• Try to make more easy to government students.
• Try to endorse a celebrity to the event because people will attracts toward it.

.CHAPTER 8: CONCLUSION

8.1 CONCLUSION
The foundations of all the best survey projects are laid long before the first responses come rolling in; they start during what we call the Need phase of survey design, and that’s what we’ll be covering here. This survey helped us with the following aspects.
• Have a clear purpose
• Are easy to administer
• Are easy to take
• Produce accurate data
• Let you confidently make informed decisions
• Learning objectives are the specific pieces of information you want to glean from your survey results. Basically, each one is a step that should help you reach your survey goal.
Three is a good number of learning objectives for a single survey, and don’t ever set more than five.
To come up with learning objectives for your survey we recommend organizing a brainstorm session. It should include anyone who will work on the survey, as well as all stakeholders.
Let everyone brainstorm on their own separately for 5 minutes. Make sure that everyone gets a chance to have their ideas heard. Have a scribe to make sure you capture all ideas. Let ideas flow freely – no judging!
Remember that there are no bad ideas.
Make sure your scribe takes particular note of the ideas submitted by the stakeholders. That way you can be sure to write questions that address their particular needs or concerns

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