(Yee & Johari, 2016)Yee, T. P., & Johari, S. (2016). Visitor Satisfaction towards Facilities of the Giant Panda Conservation Centre , Zoo Negara Malaysia?: An Exploratory Analysis. Asia-Pacific Journal of Innovation in Hospitality and Tourism 2016 Vol.5 No.3 pp.71-88 Ref.many, 5(3), 71–88.
The dependant variable that found in the study is the level of visitor satisfaction. The researcher measures these variables from a sample of 250 visitors which consisted of visitors aged 18 years and above and had visited Giant Panda Conservation Centre.
The independent variables in the study are the attributes of facilities, and they measures these variables are using a four-point Likert-type scale, since the author ask the respondent to specify their feelings as either ranging from very dissatisfied to very satisfied.
The causal theory that connects the independent variables to the dependant variables in this study was using the perceived-performance theory. This model proposes that the satisfaction or dissatisfaction of a visitor with product can be measured by examining the visitor’s evaluation of the actual performance.
The perceived-performance theory that has been used in the article is reasonable to me as this theory is more useful compared to other visitor satisfaction theories since a tool for a tourism provider fundamentally evaluates actual performance in particular because the quality of the performance is under the control of the management.
The author collects their data using a survey method through self-administered questionnaires, and there are two sets of questionnaires that have been used for data collection which is in Malay and English languages. The questionnaires contained multiple-choice and Likert-type of questions.
Statistical analyses that the author used is the Statistical Package for Social Sciences (SPSS) version Statistic 22 and descriptive analysis to provide basic details such as summaries of the collected data. SPSS was used to find the percentage and mean for socio-demographic characteristics, visiting patterns, and to determine the level of visitor satisfaction towards the facilities.
The author depicts their findings and discussion through the paragraph form which the author explain the overall results. The author also depicts the finding using table to show the finding of the detailed profile, visiting pattern, and also satisfaction level of the respondents. The author used tables to show many and precise numerical values and other specific data.
The limitations of the study are there is lack of studies on the visitor satisfaction on the facilities at Giant Panda Conservation Centre (GPCC) in the previous studies. It is stated that the studies on visitor satisfaction towards giant panda attractions are limited in countries that host the panda especially Malaysia.


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